For Kamala Harris, First Came Charli XCX. Then Beyoncé. Now the Campaign Is Chappell Roan-ing.

Vice President Kamala Harris’s campaign HQ is calling for a “Femininomenon” at the polls this November, using the hit song from Chappell Roan in their latest meme.

In a new meme posted to the Harris HQ X (formerly Twitter) account Tuesday evening, Roan’s voice soundtracks photos of Republican nominee Donald Trump peering with a baffled expression out from under the red brim of his MAGA cap, juxtaposed against snapshots of Harris looking poised in suits and pearls. Roan’s declarative lyrics—”what we really need is a femininomenon!”—are spelled out below as the song blares.

If there’s one word to characterize Harris’s nascent 2024 presidential campaign so far, it’s “agile.” Her journey to the Democratic nomination is unprecedented, out of the vice presidential frying pan and into the candidate fire mere months before the general election. More than merely promptly updating logos and web domains, however, Harris’s campaign has already shown its competency at quickly jumping on cultural moments and aligning itself with the interests of coveted voter bases. Roan herself is a breakout personality this year, making a name for herself as “your favorite artist’s favorite artist.” For Harris’s campaign to make use of a song that, as described by Roan, is “about how it’s a phenomenon if sleeping with a man is better than sleeping with a girl. From my perspective, at least,” is a bold move, especially taken in contrast with campaigns of yore going all in on the likes of Bruce Springsteen’s “Born in the USA” and its power-pop kin.

Harris HQ’s mixtape continues to grow, with sources reporting that the campaign got Beyoncé’s personal blessing to use “Freedom” as the veep’s walk-on music, and British pop star Charli XCX endorsing Harris as “brat,” a label that the campaign readily embraced, slime green aesthetic and all. Is Harris in reality a “pack of cigs, a Bic lighter, and a strappy white top with no bra” type of girl, as Charli describes as key components at the heart of brattitude? Unclear, but her campaign is going with it.

Who will be the next to provide the backing track for Harris’s notably diverse, all-female lineup of entertainment, getting it hot like Papa John and making a bitch go on and on? Might Trump foe Taylor Swift have something to say about this? Only time will tell who’s next on the playlist.

Reps for Harris and Roan did not immediately return Vanity Fair’s requests for comment.

The Dark Origins of the True-Crime Frenzy at CrimeCon