GamblingInformation.com: A Trusted Hub for Casino Players Navigating the Modern Online Gambling Scene

After years of involvement with iGaming, Ed Roberts set out to start his own company. GamblingInformation.com is the product of years of experience, combined with a drive towards a better and more respectable industry. Over the years, Mr. Roberts has managed to build a successful and respectable industry for everyone involved, from the reviewers themselves to the customers.

That is why we’ve asked Ed Roberts some questions regarding the market. He has been kind enough to give us answers which we hope will point any new gamblers in the right direction going forward. Without further ado, let us get to the interview.

Let’s start with the basics, what inspired the creation of GamblingInformation.com, and what gap did you see in the market?

I had been working with the iGaming industry for years. First in customer support, then as an analyst. Though I came by a lot of experience, I also found that users were not getting the proper information that they need to make it in iGaming. That is when I decided to step in and start GamblingInformation.com as a way to do some good in the industry. So far, I am very proud of the things the team has achieved.

Your platform positions itself as a “trusted hub” for players. What steps do you take to ensure the accuracy and reliability of the information you publish?

Transparency is the top priority. That is how you get players to trust you and come back for more. We also put emphasis on thorough reviews. Our experts have a very intricate understanding of the industry. They use their expertise to give users an informed opinion, without sugar-coating the facts, even for some of our affiliates. Our focus on the user, rather than SEO is also something that I am quite proud of.

How does GamblingInformation.com differ from other casino affiliate or review sites out there?

For one thing, we are one of the few that focus primarily on Canada. We are looking to expand globally, but our main expertise lies in the Canadian market. We also value independence. Our editors are free to type out their honest opinions, regardless of any affiliation. That is what makes GamblingInformation.com such a respected website in the iGaming sector right now. 

Player safety and responsible gambling are major concerns today. How does your platform contribute to promoting a safer online gambling environment?

We’ve partnered with several of Canada’s top responsible gambling authorities. They do a fantastic job of keeping the industry secure. Our site also links to a lot of the best hotlines out there, which we hope can help anybody struggling with compulsive gambling. It is so important to snip that problem in the bud before it can grow to unmanageable levels.

Can you walk us through your process for evaluating and listing online casinos on the platform? What criteria do you prioritize? 

At the top of our list is licensing and security. In an era when cybercrime is on the rise, we want to be sure that our customers only visit the safest casinos. Of course, we are also interested in the casino’s game library and the different payment methods that they offer. We’ve noticed customers tend to value bonuses, so we naturally pay close attention there as well.

The online gambling landscape is evolving fast, from crypto casinos to live dealer games. How does GamblingInformation.com stay ahead of trends?

Our staff is great. They are constantly monitoring any new updates or trends, and updating the website accordingly. That really is all it takes nowadays. A dedicated team that is willing to work with you as you work with them. They do cross-referencing and some pretty deep analysis into the market, in order to always have the best info about any new developments. We are lucky to have them, that is for sure.

You cover a wide range of jurisdictions. How do you ensure your content stays relevant and compliant across different regulatory environments? 

We adapt to the area that we are promoting. The different laws are tricky sometimes, but I do believe it ultimately gives us a unique insight into what the lawmakers value as opposed to the players. It just goes to show how important security is. Besides, our focus right now is primarily on Canada. That is the sector that most of our editors are knowledgeable about. Not to say we don’t have global ambitions. The casinos that GamblingInformation.com is truly expert in are Stake Casino, PlayOJO and CasinoDays. All of those are available outside of Canada as well. So, we would like to take the business on a global scale.

Beyond casino reviews, what other types of content or tools can users find on GamblingInformation.com? 

We are most proud of the educational articles on different aspects of the gambling industry. Our experts share some interesting and insightful thoughts on the functions of the iGaming industry. We also do have a pretty thorough page dedicated to responsible gambling. Any users who think they may have a problem can get quick access to some of the best hotlines that can help them deal with those issues.

What are your future plans for the platform? Are you exploring integrations like AI, personalization, or gamified tools? 

I can’t say that we have a specific roadmap planned out. I do see value in innovation and evolution. We are looking to adapt with the times and improve the market any way we can. I can’t say that we are going to be implementing artificial intelligence. The technology is still in a latent stage. But, there may come a time when we have no other choice but to use AI for certain tasks.

Finally, for players who are new to online gambling, why should GamblingInformation.com be their first stop?

I would like to think that we have something for everybody. Beginners will certainly appreciate that our website is very straightforward and gives out the pros and cons of a website from the very start. We also try to emphasize UX over SEO.