Genius Sports and IBIA establish global partnership

Genius Sports and the International Betting Integrity Association (IBIA) have formed a global partnership to enhance sports betting integrity and combat match-fixing.

This agreement unites Genius Sports, one of the leading sports technology companies, with IBIA, the world’s largest body for monitoring sports betting integrity.

Under this partnership, Genius Sports and IBIA will share information on suspicious betting activities from their respective monitoring and intelligence platforms within agreed parameters. The deal also includes access to specific technological resources and integrity reports, with opportunities for global collaboration on anti-match-fixing initiatives. Additionally, Genius Sports will join IBIA as an Associate member.

Simon Martyn, Director of Integrity and Rights Enforcement at Genius Sports, stated:

Cooperation and information sharing are crucial for safeguarding the global sports industry from match-fixing and betting-related corruption. Our partnership with IBIA will enhance transparency over global betting patterns, aiding in the identification, management, and prevention of integrity threats.

Khalid Ali, CEO of IBIA, expressed his satisfaction with the agreement, stating:

This important partnership with Genius Sports unites two major players in the sports technology and betting integrity sectors, focusing on protecting sports events from betting-related corruption. Genius Sports’ addition as an Associate member is particularly valuable given its extensive relationships across North and South America, supporting IBIA’s operational expansion in those regions.

Genius Sports is a trusted integrity partner to over 150 sports leagues and federations worldwide, including the NFL, Premier League, PGA TOUR, and DFB. It offers comprehensive integrity services such as 24/7 bet monitoring and reporting, customized education tools, and advanced intelligence solutions.

IBIA is a not-for-profit organization run by operators for operators, dedicated to protecting regulated sports betting markets from match-fixing. Representing over 50 leading betting companies with more than 125 sports betting brands, IBIA members generate over $300 billion in annual betting turnover, accounting for approximately 50% of the global commercial regulated land-based and online sports betting market, and over 50% of the online sector alone.