Google to add Kalshi, Polymarket prediction markets data
The new integration, part of Google Financeâs AI-powered upgrade, positions prediction markets closer to the heart of traditional finance.
Google is bringing prediction markets into the financial mainstream, announcing a new partnership with Kalshi and Polymarket that integrates real-time market forecasting data directly into Google Finance.
Google Finance announced on Thursday that it will now include prediction markets data from Kalshi and Polymarket. The announcement also included news of a Deep Search upgrade, the ability to track corporate earnings and its expansion into India.
âThe new, AI-powered Google Finance is built to help you make sense of the financial world,â the Google blog reads.
Googleâs integration will allow users to âask questions about future market events and harness the wisdom of crowdsâ. The integration will roll out over the next few weeks, according to Google.
Googleâs move signals the growing acceptance of prediction markets within traditional finance and tech ecosystems.
Prediction markets continue mainstream awareness
Polymarket recently raised $2 billion from Intercontinental Exchange, the parent of the New York Stock Exchange. The raise valued the company at $9 billion. Meanwhile, Kalshi raised $300 million from Sequoia, Andreessen Horowitz and Coinbase Ventures. That valued Kalshi at $5 billion.
The Google news comes on the heels of the National Hockey League partnering with Kalshi and Polymarket. It became the first league to partner with the prediction market sites.
âTeaming up with the NHL is an important milestone for Kalshi and the industry at large,â Kalshi CEO Tarek Mansour said in a statement at the time of the deal. âIt should be clear now â prediction markets are here to stay.â
Other US professional leagues have expressed concerns about the lack of regulatory oversight for sports event trading. Unlike sportsbooks, which operate under state-level gaming laws, prediction markets like Kalshi are federally supervised by the Commodity Futures Trading Commission as event futures exchanges, creating friction as their products expand into sports outcomes.
Regulated sportsbooks, under pressure from the rise of platforms like Kalshi and Polymarket offering sports event contracts, have begun to wade into the product.
Meanwhile, state gaming regulators have started challenging sports-related options from prediction markets, suggesting they run afoul of sports betting laws. There are multiple state and federal lawsuits concerning the issue of whether sports event contracts constitute illegal sports betting. Maryland, Massachusetts, Nevada, New Jersey, New York and Ohio are among states with such litigation.
Multiple regulators have also issued warnings to sportsbooks, indicating their sports betting licences could be at risk if they offer sports event contracts in addition to traditional wagering.
