“If we lose the amp-making business, we lose everything. We’ve got to go back and show the guitarist community that Marshall truly cares about them”: From digital amps to modelers and mods – Marshall’s new CEO has big plans to win back guitar players

Marshall Amps is positioned behind only Fender and Gibson when it comes to iconic brand names among guitar players. The black tolex, white piping and gold panels of the amp stacks that backed the likes of Jimi Hendrix, Eric Clapton, Pete Townshend, Angus Young, and Slash are as embedded in guitarists’ collective subconscious as the Strat or Les Paul.

It is the amp that Spinal Tap’s Nigel Tufnell declared ‘goes to 11’, that Townshend thrust headstocks into and from which Eddie Van Halen summoned the Brown Sound.

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