Instagram Says Including Your Own Logo on a Reel Is Fine
Hereâs a quick, but important note from Instagram chief Adam Mosseri:
As per the above clip, Mosseri clarifies that including your own brandâs logo will not impact the reach of your Reels on Instagram.
To quote Mosseri directly:
âIf you watermark a Reel with your own logo, will that affect its reach? The answer is no, thatâs actually good to go. What we try to do is not recommend Reels with logos from other apps, but if itâs your own logo, donât worry about it.â
Back in 2021, Instagram implemented a discovery penalty for Reels that include the TikTok logo on them, in order to disincentivize users re-posting content between the two apps. Re-posting TikToks as Reels, even with a watermark, will still get shown to your followers in the same way, but their broader reach is limited, so they wonât show up in Explore or within recommendations
The specific advice at the time was that users should not post content âthatâs visibly recycled from other apps.â
Since then, YouTube has added Shorts, its own variation of short-form content, and that, seemingly, would also be covered under IGâs âlogos from other appsâ proviso here.
But including your own brand logo on your clips is fine, and wonât result in a reach penalty.
In some ways, it seems a bit petty for Meta to restrict the reach of re-posts from competitors, but then again, they do the same, in order to highlight original content (ideally) particularly across the discovery elements of their apps.
So, to clarify, donât re-post TikToks to Reels with the TikTok logo if youâre looking to reach a broader audience. But if you want to create a Reel that includes your own branding, thatâs not a problem.
A relevant clarification for Reels creators.
