‘It’s Selling Like Hot Cakes’: Hokkaido Goes Crazy for Ghost of Yotei on PS5
Government hopes game will drive tourism
Image: Sammy Barker / Push SquareA local Japanese news report has spotlighted the importance of Ghost of Yotei to the Hokkaido region which inspired it.
The PS5 exclusive â which launched last week â is âselling like hot cakesâ according to one Yodobashi employee in Sapporo, with the anticipation being itâll be one of the best-selling titles on Sonyâs console this year in Japan.
In fact, so strong is its influence that some local retailers have been given permission to create original Ghost of Yotei merchandise, like wood carved key rings and coasters. In addition, the government is hoping to use the game to boost tourism.
A similar thing occurred on the island of Tsushima, where developer Sucker Punch was awarded various accolades by the local authorities for its influence on the area.
Last week, PlayStation announced a collaboration with Klook to take interested players on a tour around some of the landmarks from the game. Itâs certainly something weâd love to take advantage of!
[source youtube.com]
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. Heâs an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
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