Jaguar Won’t Sell Cars For A Whole Year
First the XE, XF and F-Type were dropped. Then came confirmation that production of the I-Pace and E-Pace would wind up this year, leaving the strong-selling F-Pace as the sole car produced by Jaguar. Now the companyâs confirmed that once that bows out in early 2025, thereâll be around a year before any brand new Jags are delivered.
The news comes from Jaguarâs managing director Rawdon Glover, speaking to Autocar. He confirmed that by the end of 2024, â[Jaguar] will no longer be on sale for new vehiclesâ in some markets, and that the UK will follow in early 2025.
Jaguar F-Type roadster and Coupe
Confirmation also came that the first of a new generation of all-electric Jaguars â a low-slung, four-door âGTâ expected to take on the likes of the Porsche Taycan â wonât begin deliveries until 2026 in the UK, meaning thereâll be a period of around a year during which thereâll be no new Jaguars on sale here.
However, to tide us over in the meantime, weâll see the new car in concept form this December. The car is set to preview a new, radically minimalist design language that will define its next models, which are also set to include a large saloon and SUV, positioned size-wise alongside the Bentley Flying Spur and Bentayga.
Jaguar I-Pace
Despite faltering demand for electric cars leading a number of companies to reconsider their EV strategies and invest more in hybrids in the short run, Jag is standing by its commitment to go all-electric. Glover believes that repositioning the brand as a more exclusive prospect, chasing higher profit margins and lower sales volume, will be key in this transition:
âWeâve chosen a value over volume game, which is why weâve gone to the price points weâve gone to. I wouldnât say the EV market development is irrelevant, but I think itâs less relevant than perhaps it would be if I was in more of a commoditised volume segment.â
Jaguar XE
Thatâs all over a year off, though. In the meantime, Jaguar will briefly become a car company that doesnât sell cars, during which its dealer network will double down on used sales and aftersales.
