Kith Spring 2024 Menswear

There is a palpable lightness in Kith’s spring collection—and it’s not just because the look book was shot inside a New York City subway train (we’re guessing an L) covered in all manner of colorful flowers. Ronnie Fieg wants people to feel good. “This collection is very colorful,” he said from the company’s Williamsburg headquarters. “It’s been a depressing winter, with all the news and everything that we’re going through, and I feel like when the weather gets warm this year, it’ll be a really incredible coming-out party for people to want to feel good.”

Pistachio green, strawberry ice cream pink, salmon pink, butter yellow, and electric citrus yellow are all in the mix, along with black, navy, and high school movie day TV-monitor blue (you know, the color that appeared on the screen until the teacher could get the right input to work). Fieg also indulges the senses with sumptuous materials. The star of the collection is the softer-than-soft pink suede jacket with cream crochet detail that opens the look book. Also available in a trench coat style (and a green colorway), it is truly a piece that could be in someone’s wardrobe for a lifetime and passed down for the next generation.

If lately Kith collections have skewed a little more serious, spring finds Fieg and his team in a more casual mood, though the results are no less put-together. A citron tech-y mac worn with nylon sport shorts is not quite matchy-matchy, while a blown-up bandana print zip-up jacket worn over a matching button-down shirt is a cool update on the usual shirt-and-shorts combo. There’s interesting texture play in a look made of a slub cotton zip-up hoodie, a chunky knit sweater, and nylon track shorts. The emphasis on materials goes beyond texture and into graphics, which also highlights a lighter side of the brand. An all-over logo jacquard in navy reads as an animal print from afar, and a beige suede jacket embroidered with a crown molding pattern in a shade of blue resembles porcelain.