LoveShackFancy and Kendra Scott Jewelry Collaboration 2024: Preview It
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Picture this: dreamy gold-plated bows, pearls, and hand-illustrated florals. In other wordsâthe swoon-worthy jewelry collab you didn’t know you needed. Founder and creative director Rebecca Hessel Cohen from LoveShackFancy and jewelry brand founder Kendra Scott, two powerhouse businesswomen, have joined forces to create a collection that’s straight out of a dream.
Launching on April 17, this lineup is set to drop exclusively on KendraScott.com, and let me tell you, it’s going to sell out fast. We’re eyeing everything from bow necklaces and earrings to a special edition of Kendra Scott’s iconic Elisa necklace. You’ll also find charm bracelets, heart lockets, studs, and statement earrings.
Glamour chatted with the masterminds behind it all to get you all the details on what sparked this collab, plus their ultimate Mother’s Day wish lists, the spring trends they’re currently obsessing over, and so much more. And don’t worry, we’ll be sure to update once the collection officially drops.
Courtesy of brands
Can you share the inspiration behind the Kendra Scott and LoveShackFancy collaboration?Kendra Scott: The inspiration behind the collaboration evolved around spring motifs, colorful accents, and statement accessoriesâsmall additions that make a big splash. Together, Rebecca and I created a capsule of feminine and romantic pieces that will bring joyâeach piece is the perfect mix of nostalgia and freshness that youâll want to wear for those special moments and everything in between this spring and summer. Iâm excited for customers across every generation to experience a little piece of the magic created with LoveShackFancy.
Rebecca Hessel Cohen: Creating this capsule with Kendra Scott, another female founder, felt so right. We have a shared love of optimism, femininity, and romance. We put our one-of-a-kind hand-painted prints on their cult-status necklaces and designed a few new styles based on vintage pieces.
If you had to pick, which is your favorite piece from the collection?KS: This year is all about decorative motifs and larger-than-life jewelry pieces that truly make a statement. Whether itâs a necklace, bracelet, or earring, I love the feminine energy and with that looking and feeling good. The Kendra Scott x LoveShackFancy Statement Earrings in Gold Light Pink Iridescent Abalone are definitely one of my favorite pieces from the collection and are a must-have this season. These fun and fresh oversized bows are the final touch to complete any ensembleâperfect for a daytime statement at the office, or a night out with your girls.
RHC: OMG. I love them all, but if I had to pick, it would be the Elisa Necklace in Marie Pink Blooming Heirloom and the Bow Necklace with white crystal.
What was the first piece of jewelry you ever splurged on?KS: Itâs hard to pinpoint as I was hand making jewelry and wearing it at a very early age! However, I had a memorable trip to Santa Fe years ago, where I stumbled upon an incredible vintage gold statement necklace that now holds sentimental value for me.
RHC: My favorite jewelry pieces, which I wear daily, are the vintage diamond bow ring that my husband, Todd, gave me for my 40th birthday and my Stella and Scarlett necklaces, one for each of my daughters.
What is one trend that youâre loving now?KS: I love how charms are making a big comebackâthey can carry personal or sentimental meaning in addition to being a trendy way to add something fun and unexpected to a look. Theyâre stackable, customizable, and can be personalized to your own memories and styleâthe possibilities are endless. The Kendra Scott x LoveShackFancy Charm Bracelet in Gold Pink Mix is the perfect piece of elevated charm jewelry to add to your everyday wardrobeâget a matching one for your BFF to serve as the new friendship bracelet.
RHC: Bows and pink, of course!
Whatâs the one timeless piece of jewelry that never goes out of style?KS: A sleek diamond tennis bracelet like our 14k Yellow Gold Tennis Bracelet in White Diamond is timeless and will never go out of style. This special piece of fine jewelry will bring joy for decades and can be passed down for generations to come. The elegant simplicity of a row of diamonds is what makes this a hard-working piece that youâll want to wear forever.
What do you want for Motherâs Day this year?KS: As a mom (and bonus mom!) to six kids, this Motherâs Day, I want to spend quality time with my family at our ranch in the Texas Hill Country. This holiday is not just about Motherâs Dayâitâs about always putting your family first and finding joy in everyday moments with loved ones.
RHC: Todd started this tradition of breakfast in bed with beautiful, elaborate breakfast trays covered in fruit, eggs, and all my favorite things! Iâm looking forward to breakfast in bed with my girls and cake this year.
Looking back on each of your journeys, is there a particular moment or milestone that stands out as particularly significant in the development of your brands?KS: Wow, it’s been 22 incredible years filled with so many memorable moments, but one that truly stands out for me is the day we opened our very first brick-and-mortar store right here in Austin, back in 2010. It was a game changer for us as a company. We took a big leap of faith transitioning from wholesale to direct-to-consumer after the recession hit, but it completely reshaped our journey for the better. That little store on South Congress gave us so much more than just a retail space. It gave us a chance to really get to know our customers on a personal level. We learned what they loved, what they didn’t, and that genuine connection became the cornerstone of our entire customer experience. We’re not just about making a sale; we’re all about building relationships and connections. And it all started with that very first store.
RS: We like to say, “It’s a very bright and beautiful future.â Our approach is to look forward even in challenging times. For example, during COVID, when the world was shutting down, we persevered optimistically and opened nine stores that year. The advice I like to give is to follow your instincts, surround yourself with smart people, and create something that you are willing to dedicate yourself to 100% of the timeâactually, 1,000% of the time! To be successful in your own business, you must be so incredibly passionate about the product/brand that the boundaries between your personal life and your work life are blurred. I live and breathe LoveShackFancy.
