Megan Thee Stallion And True Religion Celebrate The Hot Girl Holidays Early With New Campaign

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In Juneā€™s ā€œAccent,ā€ Megan Thee Stallion rapped, ā€œTrue Religion, I feel like a stallion, horseshoes on my a**.ā€ Now, the Grammy Award-winning rapper and the denim label are bringing those lyrics to life with their Where Holiday Wishes Come True campaign, which officially launched on Tuesday (Oct. 22).

ā€œWorking with True Religion is such a full circle moment,ā€ Megan shared in a press statement, per VIBE. ā€œIā€™ve been a fan of the brand since I was a kid, so itā€™s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.ā€

The collaboration came alongside imagery of the Good News artist and Hunxho, who modeled menswear. In one photo, Megan wears a red crop top with the True Religion logo and jeans with matching stitching. In another, she sports a denim-on-denim look.

True Religion CEO Michael Buckley chimed in: ā€œPartnering with Megan Thee Stallion is a game changer for us. Sheā€™s the perfect face for our womenā€™s business, which is thriving with double-digit growth compared to last year.ā€

CMO Kristen Dā€™Arcy added, ā€œI couldnā€™t be more thrilled to mark our second annual holiday campaign with Megan, who is not just a fan but also ā€˜trueā€™ to what our brand stands for. With a diverse, engaging approach, weā€™re eager to welcome both loyal and new customers into our True Religion family.ā€

The ā€œMamushiā€ hitmaker will unveil her second project of the year, MEGAN: ACT II, on Friday (Oct. 25). Ahead of its release, sheā€™s dropped several hints at what fans can expect, like a possible Flo Milli collaboration and the RM-assisted ā€œNeva Play,ā€ which came out in September.

The following week, on Oct. 31, Meganā€™s documentary with Amazon Prime Video, Megan Thee Stallion: In Her Words, is slated to hit the streaming service. Itā€™s expected to address touchy subjects, like her mother passing away and the shooting incident involving Tory Lanez.

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