MSGM Spring 2025 Menswear

In Massimo Giorgetti’s ecosystem, art and life overlap seamlessly. His interests and experiences—art, friendships, books, travels—seem to be poured into his work, only filtered through a thin, permeable membrane. Yet today’s co-ed show felt “more personal than ever,” he said backstage. MSGM turns 15-years-old this June, and Giorgietti was in the mood for memories, and for “a bit of happiness.”

In June 2009, the first small batch of hoodies, sweats and tees he was about to present to buyers and press “turned almost into a disaster,” he recalled. They looked “too classic” and he made a last minute call to a street artist friend who came over and dripped paint over them to make the stuff cool. The paint didn’t dry on time, everything was still wet when the presentation started. Obviously, it was a success. Giorgetti’s glass is always half full.

To celebrate the anniversary of his teenage brand, for today’s show he came up with an artsy re-enacting of that worst-turned-best scenario, entrusting friend Fabio Cherstich, a talented, edgy theater director and curator, to take care of the the mise en scène. To the beat of an ear-piercing techno soundtrack, a group of energetic white-clad performers threw splashes of paint against background walls of clear plexi with abandon, making impromptu dripping artworks.

Offset by the intense action painting, the collection felt by contrast almost preternaturally serene—well put together, neat, concise. Inspired by Giorgetti’s childhood in a seaside town and by his love for summers spent at his fabulous home overlooking the Tyrrhenian sea, it boasted all sorts of by-the-playbook marine references. Crabs were printed on a sweatshirt or on a top-and-circle-skirt suit; waves were rendered into vertical undulating stripes on a boxy poplin shirt; a drawing of a couple of sweet sailors courtesy of artist Luke Edward Hall were painted on a roomy tank top. Giorgetti’s buen retiro modernist villa, called La Vedetta, was reproduced onto an oversized jumper with matching windbreaker; psychedelic daisies in trippy colors popped up from black backgrounds, hinting at nocturnal clubbing activities of times past.

Giorgetti is growing up, and his collection is too. Maturity is a new adventure for both of them. “Today, with all that’s happening in the world, you need courage to be happy,” he ruminated. “But I’m lucky, because a positive disposition comes naturally to me. What I’m trying to do is share and spread this positivity as much as I can, with as much generosity as I can, through my life and my work.”