NetEase Cloud Music Partners with Timbaland’s Beatclub to Kick China’s Beat Marketplace Up a Notch

Photo Credit: Timbaland by Stephen McCarthy/Collision via Sportsfile / CC by 2.0

NetEase Cloud Music partners with Timbaland’s Beatclub to revolutionize and foster innovation across China’s ever-growing music scene.China’s leading interactive music streaming service provider, NetEase Cloud Music, has announced a new partnership with Timbaland’s Beatclub to “unleash creativity and foster innovation” across China’s growing music scene. Under the collaboration, hundreds of premium Beatclub beats will be introduced to NetEase Cloud Music’s Beatsoul, China’s premier beat transaction platform, marking a significant milestone in China’s music industry.

In harmony with NetEase Cloud Music’s emphasis on fostering independent artists, legendary producer Timbaland co-founded Beatclub to nurture new music creators. Timbaland has produced hit songs and albums for major artists like Missy Elliott, Jay-Z, and Justin Timberlake.

Beatclub is the world’s leading marketplace for creatives, with a mission to support and empower artists, producers, and songwriters by providing them with the necessary tools, including mentorship, education, feedback, multiple monetization opportunities, and much more in an all-inclusive subscription.“I’m excited for artists and producers in China to have access to my beats and Beatclub’s producers’ beats,” says Timbaland. “Some of the most incredible artists in the world are in China that we haven’t even discovered yet.”

NetEase Cloud Music is currently leading the hip-hop and EDM scenes in China. As the country’s largest beat platform, Beatsoul has revolutionized how beats are traded in China, providing a comprehensive ecosystem for producers, songwriters, and artists to communicate, upload, display, and purchase beats. With an infusion of hundreds of original beats from Beatclub, Beatsoul will provide an unprecedented new resource to Chinese artists and producers, unleashing a wave of new sounds and creativity and placing Beatsoul at the epicenter of original beat transactions in China.

Beatsoul empowers registered musicians on NetEase Cloud Music to monetize their original beats. The platform has established a formal transaction channel for domestic music producers, improving and standardizing the beat transaction market.Musicians have complete control over licensing scope and pricing, ensuring that 100% of the profits go directly to the beat producers with no platform commission fees. Beatsoul has been the backbone of numerous beats that have gone viral, like “Feng Shi Guo de Sheng Yin Shi” by beatmaker Zy, garnering over 500 million streams on NetEase Cloud Music.

NetEase Cloud Music’s recent additions of influential music catalogs from major K-pop companies like JYP Entertainment and Kakao Entertainment have solidified its position as a cultural conduit. By the end of last year, the platform had around 149 million cumulative music tracks, securing a wide range of copyright content and enhancing its content ecosystem.