New Year, new gear: Score massive discounts in the epic Fender, Sweetwater, Guitar Center, Musician’s Friend and Positive Grid January sales

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(Image credit: Fender, ESP)

It’s a new year, which could mean a whole new you – well at least in terms of your guitar playing. With the overindulgences of Christmas firmly behind us, it’s time to look forward to 2024 and what our musical future could look like. Now, if you’ve committed to revamping your current rig with a new electric guitar, a giggable tube amp, or a slew of new pedals, we have the January sales for you.

As the music retailers get ready for the year ahead, they are slashing the price of last year’s stock – which is great news for you! Sweetwater is offering some great deals with up to 40% off overstock, B-stock, and demo gear, while Guitar Center is offering big money off all things electric until January 24th.

But wait there’s more, the Musician’s Friend Warehouse Sale sees massive discounts applied to big-name brands such as Gibson, Fender, Gretsch and more, and Fender is currently offering players up to 60% off in their epic End of Year Sale.

New to guitar? Our buyer’s guides are here to take the stress out of buying guitar gear Our pick of the best guitars for kidsCheck out the best acoustic guitars for beginnersStart rocking with the best electric guitars for beginnersGet all you need with the best accessories for beginnersGet low with the best bass guitars for beginnersChug and shred with the best beginner guitars for metalPlay more comfortably with the best guitars for small hands

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First and foremost, I’m a guitar enthusiast – a fanatic, some might say. I’m a firm believer that most of the world’s problems can be solved with a Gibson SG and a catastrophically loud amp. As a Senior Deals Writer on Guitar World, I write about guitars for a living, but in a past life, I worked in music retail for 7 years, advising customers on the right guitars, basses, drums, pianos, and PA systems for their needs. I also have a passion for live sound; I’m a fully qualified sound engineer with experience working in various venues in Scotland, where I live with my wife and dog.