News/Media Alliance says Google’s AI takes content by force

Is Google’s AI Mode theft?

Credit: Photo by CAMILLE COHEN/AFP via Getty Images

Is Google’s new AI Mode feature theft? The News/Media Alliance, trade association representing news media organizations in the U.S. and Canada, certainly thinks so.

At Google’s I/O showcase earlier this week, the tech company announced the public release of AI Mode in Google Search. AI Mode expands AI Overviews in search and signifies a pivot away from Google’s traditional search. Users will see a tab at the top of their Google Search page that takes them to a chatbot interface much like, say, ChatGPT, instead of your typical Google Search results.

These results offer users information without having to actually click on an article which, the News/Media Alliance argued in a press release, “further [deprives] publishers of original content both traffic and revenue.”

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“Links were the last redeeming quality of search that gave publishers traffic and revenue. Now Google just takes content by force and uses it with no return, the definition of theft. The DOJ remedies must address this to prevent continued domination of the internet by one company,” Danielle Coffey, the President and CEO of the News/Media Alliance, said in a statement.

This isn’t the first time the News/Media Alliance called AI out for “theft.” Hundreds of publishers, including The New York Times, The Washington Post, and The Guardian, ran an ad campaign in April called Support Responsible AI run by the News/Media Alliance trade association. The ads literally stated: “Stop AI Theft.”

“Stealing is un-American. Tell Washington to make Big Tech pay for the content it takes,” the ad campaign read.

All the while, OpenAI and Google have asked the government to allow its AI models to train on copyrighted content.

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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