North Star Network to acquire leading casino affiliate Bojoko

North Star Network and Bojoko are pleased to announce the acquisition of a leading iGaming affiliate by the digital sports media group, as NSN looks to make a bold move into the casino space.

The deal, which includes all of Bojoko’s assets, was completed on 14th February and represents a new chapter for the Maltese asset, providing them with the resources to become an even stronger force in the iGaming affiliate world. The acquisition is structured using upfront and subsequent payments representing 3.0-4.5x 2025 EBITDA depending on future performance.

Since launching in 2017, Bojoko.com has become the go-to platform for UK players looking for in-depth knowledge of casino, bingo and sports betting, while Bojoko.ca has played a major role in helping Canadian players navigate the rapidly growing online gaming market.

The acquisition will allow both platforms to expand their presence, improve their services and provide even greater value to users in these key markets. It also opens up opportunities for further market expansion.

Julien Josset, Co-Founder and CEO of North Star Network, shared his excitement about the acquisition:

We are thrilled to welcome Bojoko to the North Star Network. Bojoko has earned an excellent reputation in the industry for its user-centric approach, commitment to true quality and innovative platform. This acquisition fits perfectly with our vision of expanding our footprint in the iGaming industry, giving us an immediate foothold in the casino vertical. Bojoko’s knowledge of the casino space is virtually unrivaled and we couldn’t be more excited about the future. Together, we plan to expand Bojoko’s reach internationally, creating even greater value for players and partners.

Bojoko Co-Founder and CEO Jonas Karhu will continue to lead the project.

This is a monumental step forward for Bojoko. From day one, our goal has been to provide players with expert knowledge and simple tools that allow them to make informed choices. With the support of North Star Network, we are now able to improve our solutions, expand, and bring our online gambling expertise to new audiences around the world. This partnership opens the door to unprecedented growth and innovation.