NPD Trend Tracker: Winter drinks special
The nights are drawing in and the days are getting colder. But the beverage industry is ready and waiting, with a whole range of new drinks to keep consumers cosy, positive and energised right through until springtime.
Everest-level drinksâNatural energy drinks brand, TENZING, is launching its new Super Natural energy blend. Developed with nutritionists, the new recipe is a combination of natural ingredients from Vitamin D and C to Magnesium and Lion’s Mane. The creators made it specifically with winter in mind, claiming it helps to boost energy levels, mood and immunity.
âAt TENZING, we are all about providing people with natural energy, harnessed from plants, and so we are super proud of this new launch,â says founder, Huib van Bockel. âWeâve worked tremendously hard to create an unrivalled recipe of super natural energy, for example, our Vitamin D is sourced from pine trees, in stark contrast to the artificial Vitamin D added to many products, whilst Lionâs Mane is known to lift mood and energy.â
Available online
Festive ciderâShowerings is launching its Triple Vintage Cider in time for Christmas. The triple vintage blend is said to encapsulate the fragrances and scents of Showeringâs Somerset orchard, and has a light and delicate flavour.
Itâs said to pair perfectly with a roast dinner and is becoming a favourite of chefs, Simon Rogan and Alain Roux.
âA delicious cider with lovely fresh fruit aromas and deep, complex flavours. It is incredibly versatile, like having an orchard in a bottle,â says Alain Roux.
âShowerings is a stand-out cider on the market, which displays a delicate complexity that works so well with a range of flavours and food, be it my own dishes or with something more informal at home,â adds Simon Rogan.
Available online
Image credit: Showerings
V Rum gets spicyâBritish rum brand, V Rum, has launched its first spiced rum, V Spiced. Produced at the brand’s sustainable distillery in Hampshire, England, V Spiced is said to be sweet and golden with a distinctly rich flavour.
The V Rum distillery operates using 100% renewable electricity, is a pioneer of green gas provided by Ecotricity, and uses molasses from UK sugar production to limit air miles. And, in keeping with the brandâs sustainable credentials, V Rum Spiced features a sustainable label, made of 95% sugar cane waste and 5% hemp and linen.
âV Rum launched to the world just a few months ago and the feedback has been incredible,â says Carl Churchill, co-founder of V Rum. âThe one thing that kept coming up however was how much people wanted to try a spiced version of our premium and sustainable British rum. Weâve been perfecting the recipe for months and now weâre ready to introduce it to the world, just in time for winter and the delights of spiced rum punches or neat serves next to open fires.â
Available online
Image credit: V Rum
Indian single maltâRampur Distillery is launching its latest Indian Single Malt Whisky expression, Rampur Barrel Blush. The distilleryâs new offering is matured in American Bourbon barrels before being finished in Australian Shiraz wine casks.
The single malt features a complex flavour profile, with the initial maturation in American Bourbon barrels imparting notes of vanilla, oak, and soft spices. The Australian Shiraz wine casks add a layer of ripe berries and dark fruit, said to create a âbalanced yet bold expressionâ.
âAs the whisky consumer market continues to evolve, the release of Rampur Barrel Blush not only highlights our commitment to innovation and excellence but also offers us the opportunity to present our craftsmanship to whisky enthusiasts worldwide,â says Sanjeev Banga, president of international business at Radico Khaitan. âWe have poured our passion into this blend, meticulously experimenting with unique maturation techniques to create a whisky that authentically reflects our heritage.â
Available online
Image credit: Rampur Distillery
Honey Bee-bleâBeeble is launching its new range of honey-infused spirits in time for Christmas.
âWhether as a gift or a seasonal treat, Beeble offers the ideal balance of comfort and cheer,â said a spokesperson for Beeble.
New offerings from the Wiltshire-based brand include Honey Whisky, Honey Tequila and Honey Vodka.
Itâs also launching what it calls âthe ultimate stocking fillerâ â a gift box containing three miniature bottles of Beebleâs Honey Whisky, Honey Rum and Honey Vodka.
Available online
Image credit: Beeble
