OPARTMENT Redefines ‘Home’ with Launch of New Light Series

Premium hotel apartment brand OPARTMENT officially launched its new Light Series.

Centered around the core concept of ‘Light Encounters Life, Home Gathers Us,’ the series aims to create living spaces for urban youth that balance solitary healing with social vitality.

At a signing ceremony held on October 17 at the TODTOWN Tianhui Urban Living Room, OPARTMENT announced that the Light Series will make its debut in the TODTOWN Tianhui complex in Shanghai’s Minhang District, and is expected to open simultaneously with the Hyatt Centric hotel by the end of 2026.

Light SeriesA ‘Sanctuary of Light’ Focusing on Youth LifestylesThe Light Series is OPARTMENT’s new serviced apartment product line, developed from a deep understanding of diverse cultures and the philosophy of young urbanites.

With “flexible zoning” design at its core, it integrates smart technology and natural elements to achieve a balance between functionality and aesthetics within compact spaces, meeting the dual demands of the new generation of urban youth for high-quality living and emotional resonance.

OPARTMENT Founder and Chairman Mr. Sun Fei and Co-founder Ms. Zhou Weiwei attended the signing ceremony alongside the core team.

“The new Light Series represents not just an upgrade in living space, but a redefinition of ‘home,'” Mr. Jiang Chenyao, CEO of OPARTMENT, stated in his address.

“We hope that through the interplay of light and space, we can create a modern living harbor for young people—a place to heal themselves while also connecting with a community.”

“Through modular layouts and community scene creation, the Light Series spaces break the enclosed nature of traditional apartments, allowing for a natural transition between solitude and socializing,” Mr. Xu Kaidi and Ms. Ling Kaining, Chief Product Officers of OPARTMENT, further elaborated on the product design logic.

“We believe this design will precisely meet the upgraded demands for residential quality among young professionals amidst the industrial upgrade in the Xinzhuang area.”

Debut at TODTOWN TianhuiCollaboratively Creating an International Lifestyle Benchmark

OPARTMENT chose to partner with TODTOWN Tianhui for the debut of the Light Series, recognizing its composite ecosystem and regional influence as an aircraft carrier-level TOD hub.

“OPARTMENT’s high-standard spaces and refined serviced apartment positioning complement Tianhui’s premium offerings, which will further enrich the project’s residential experience scenarios,” said Mr. Dong Zihao, Executive Director of Sun Hung Kai Properties.

The Light Series will synergize with TODTOWN Tianhui’s transportation hub, commercial complex, office towers, and art spaces, providing a one-stop ‘Live-Work-Socialize-Leisure’ solution for young customer groups.

OPARTMENT

OPARTMENT is a premium hotel apartment brand with the core philosophy of ‘creating living spaces with warmth,’ dedicated to providing urban dwellers with residential experiences that blend cultural thinking and lifestyle aesthetics.

Its products cover diverse formats including hotels, long-term rental apartments, and serviced apartments, emphasizing community building and emotional connection.

Having launched several iconic series, OPARTMENT has become a preferred residential choice for young elites.

The Far Eastern Hotel, located near People’s Square in Shanghai, has been highly popular among domestic and international consumers as OPARTMENT’s Black Label project.

TODTOWN TianhuiJointly developed by Sun Hung Kai Properties, Shanghai Chengtou, and Minhang Chengtou, TODTOWN Tianhui is Shanghai’s first super-large TOD hub complex exceeding 700,000 sqm.

The project integrates premium residences, a shopping mall, Grade A office towers, a luxury hotel, and a public transport hub, promoting urban renewal in the area with the concept of ‘Boundless Integration.’

Currently, the TODTOWN Mall South Zone is set to open by the end of 2025, the Grade A office tower ‘Tianhui Yunzhou’ has commenced global leasing, and the entire project is expected to be fully operational by 2026.