Photo: Kings PG De’Aaron Fox’s Logo, New ‘Curry Fox 1’ Shoes Revealed

Doric SamSeptember 9, 2024

Rocky Widner/NBAE via Getty Images

Sacramento Kings point guard De’Aaron Fox is the first signature athlete under the Curry Brand with Under Armour, and details of his first signature shoe were unveiled in a set of photos on Monday.

The images of the Curry Fox 1 showed Fox’s new logo, a silhouette of a fox in the shape of the letter D, and also included the logo of Stephen Curry as well as his last name on the lace tips:

B/R Kicks @brkicksA FIRST LOOK at @swipathefox’s first signature sneaker with Curry Brand, the Fox 1 🦊 pic.twitter.com/SH76zM9rwO

Fox signed with Curry Brand in October 2023. Per Sneaker News, details of his first signature shoe were announced during an official Under Armour media event alongside Curry, noting that they “would be low-cut, runner-esque, and with a mid-foot strap.”

Sneaker News added that Curry Brand will be embarking on a tour of China starting Tuesday through next Monday with both Curry and Fox set to attend, so it’s likely that more details about the Curry Fox 1 could be unveiled in the coming days ahead of the official release later this year.

An All-Star selection in 2023, Fox is the face of the Kings franchise. He averaged career highs of 26.6 points, 4.6 rebounds and 2.0 steals last season, the latter of which led the NBA.

With Sacramento and the Golden State Warriors both residing in the Pacific Division, Fox and Curry have been rivals for the past few years. During the 2023 playoffs, Curry helped the Warriors overcome a 2-0 series deficit in the first round to defeat Fox and the Kings in seven games.

Still, the two floor generals share a bond off the court that will continue to grow during Fox’s partnership with Curry Brand.

Fans will have to wait until Jan. 5 to see Fox and Curry meet on the court when Golden State and Sacramento face each other for the first time in the 2024-25 campaign.