Pinterest’s Hosting a Holiday Season Marketing Webinar This Week

Looking to get a better handle on Pinterest ads heading into the holiday season?

This could help.

This week, Pinterest is running a “Create a winning holiday campaign strategy” webinar, which will  cover off on all the key aspects of Pin advertising, and building an effective campaigns.

Not sure who stands like that, but as you can see, the webinar will be running tomorrow, at 10am PST. You can register your interest here.

Pinterest says that the event will cover off on:

Targeting tips to help reach your ideal audience
Category-specific trends to optimize your product offerings
Insights into different shopper types to tailor your messaging
The latest gift trends to highlight relevant products
AI-powered campaign features to help boost your ROI

Pinterest has already provided a range of insights into these elements via its various guides and reports, while you can also use tools like Pinterest Trends to dig into keyword searches, trends, etc.

But you might also be able to learn some new tricks and processes in this session, which could help you set the groundwork for your holiday campaigns.

And Pinterest is worth considering for such. The platform has increasingly become a focus for product discovery, with Pinners being 41% more likely to say they go to the platform with the intention of buying or doing something new than those in other apps.

And at 522 monthly active users, that’s a big potential audience of prospective shoppers that you can reach with Pin ads.

If you have any interest in Pinterest promotions, it may be worth tuning in.

Pinterest says that this session is available to English-speaking audiences in the U.S. and Canada only, with more info sessions coming to other regions soon.

You can register for the session here.