PlayStar forms advisory board to expand beyond New Jersey

PlayStar has established an advisory board comprising six industry experts to guide its strategic expansion beyond New Jersey. The board brings expertise in gaming, corporate governance, customer acquisition, and investment management.

Notable members include former Penn National Gaming executives John Finamore and Carl Sottosanti, Betting Hero co-founder Jai Maw, former Entain Managing Director Alison Digges, former Morongo Casino COO Richard J St Jean, and investment executive Terrence Gray.

As North American regulatory landscapes evolve, the advisory board will provide insights on expansion strategies, legal considerations, and customer engagement. PlayStar has been active in New Jersey’s iGaming market since 2021 and recently extended its hosting partnership with Internet Vikings to ensure regulatory compliance.

Peter Ekmark, the CEO of PlayStar, mentioned:

Our goal is to continue building on this momentum and become a leading force in the industry, not only in New Jersey but across North America. The creation of our Advisory Board will help us achieve this by leveraging the collective expertise of five highly talented individuals from the casino and hospitality sectors.