Prada Beauty Is the Highbrow Swoon of the Season

Miuccia Prada likes to play the contrarian: a onetime communist presiding over a fashion conglomerate, a designer whose notion of sexy tips toward ugly chic. So it goes that a woman known for wearing little discernible makeup is launching exactly that, with Prada Beauty now making its Stateside debut. (The product line made an appearance on the Milan runway last September.) Is it by turns practical, eccentric, militaristic, and oriented for utmost care? Yes to all. 

The Monochrome Hyper Matte lipstick bullet is embossed with the crosshatched texture of Saffiano leather, a signature material for Prada’s handbags.

The refillable eye palettes are for archive buffs: Each takes after an original Prada textile, translating retro prints into richly pigmented shadows. Metal-clad lipsticks come in two matte variations; the lip balm is tinted the house’s mint green. Foundation attuned to undertones lends an unfussy polish, while the adaptogen-boosted skin care lineup—cleanser, essence, serum, cream—is as future-forward as Ms. Prada herself. After all, getting older allows for ongoing evolution, as she once put it: “You gain some wrinkles, but— eh—finally, you learn to have fun!”

Prada Beauty

Augmented Skin Serum

Prada Beauty

Augmented Skin Cream

Prada Beauty

Moisturizing Lip Balm

Prada Beauty

Reveal Skin-Optimizing Refillable Soft Matte Foundation

Prada Beauty

Dimensions Multi-Effect Refillable Eyeshadow Palette in Profusion

Prada Beauty

Monochrome Hyper Matte Refillable Lipstick

Prada Beauty

Monochrome Soft Matte Refillable Lipstick

Prada Beauty

Dimensions Multi-Effect Refillable Eyeshadow Palette in Pulse

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