Rogers to Bundle Netflix, Disney+ and Apple TV+ in Canada

Amid declining cable viewership industry-wide, Canadian media giant Rogers has unveiled a new streaming plan that brings together Netflix, Disney+ and Apple TV+ for its subscribers.

The Rogers Xfinity StreamSaver plan — first rolled out in western Canada, before becoming available later this year in the rest of the country — is priced at CAN$22 (US$16) per-month. Rogers estimates the savings from the StreamSaver bundle will be around 30 percent per month, compared to subscribing to each service separately.

That’s based on Netflix with ads currently costing CAN$7.99 (US$5.80) a month, Apple TV+ priced at CAN$14.99 US$10.90) a month and Disney+ with ads costing CAN$8.99 (US$6.55) a month, for a combined cost of CAN$31.97 (US$23.25) a month, as of August 27.

Rogers is betting that, with a majority of Canadians already subscribing to Netflix, Disney+ and Apple TV+ with stand-alone subscriptions, cost-conscious consumers will want to cut their monthly streaming subscription charges by purchasing a single bundled offering.

Rival Bell Media earlier rolled out a bundle of Netflix, Disney+ and its own Crave streaming service for CAN$22 (US$16) a month. And Canadian phone giant Telus in 2024 reworked its Stream+ bundle to package Netflix, Disney+ and Prime Video in one offering for its mobile phone customers.

That trio of U.S.-based online platforms represent the most popular streaming services for Canadian TV viewers.

The Rogers offering involving Netflix, Disney+ and Apple TV+ continues an industry trend where streaming services are increasingly combined and marketed to subscribers for savings amid continuing cable cord cutting and consumers and ad dollars shifting online.

And Canadian media giants are looking to offset declining Canadian viewership for traditional linear TV channels with more inroads into the streaming space. Rogers is also allowing subscribers to add its Sportsnet+ sports streaming offering to the StreamSaver package for additional savings.

That’s as media players on both sides of the border look to use live sports content to help drive subscribers to sign up for streaming bundles.

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