Sale of bet365 under discussion

The Coates family is reportedly considering a major sale of bet365, with recent reports indicating ongoing discussions with U.S. advisers and Wall Street banks about either a partial or full sale of the company.

According to The Guardian, one of the options being evaluated is selling a stake to a private equity firm, while another possibility is launching an initial public offering (IPO) on the U.S. stock market.

These discussions come after a strong financial performance in 2024, during which bet365 reported revenue of £3.72 billion – a 9% increase year-on-year. In March, the company exited several Asian markets, including China, and has since shifted its strategic focus toward the Americas.

As part of this pivot, bet365 expanded into the U.S. by launching operations in Tennessee and Illinois in March, following its earlier entry into Peru in the first quarter of 2024.

While Hong Kong and Macau operate under separate regulatory regimes, mainland China remains unregulated, often described within the industry as a “dark grey” market. Currently, bet365 is active in 13 U.S. states and maintains a strong presence in the UK and other international markets.