Samsung chairman reportedly angered over Apple-like designs for Galaxy Watch and Buds

The head of Samsung apparently agrees with the online criticisms regarding the company’s “Apple clones.”

According to a new report from Korean news outlet Ajunews, Samsung’s executive chairman Lee Jae-yong was unhappy with Samsung’s mobile division, Samsung MX (Mobile eXperience), due to reactions on social media and in tech news outlets regarding the designs of Samsung’s newest products.

Samsung’s chairman reportedly demanded the division “reeexamine its plans” following online criticism that the designs of the company’s newest devices look like Apple copies.

“The chairman (Lee) himself stepped in after the controversy over Apple’s design plagiarism and quality issues surrounding the Buds 3 series and Galaxy Watch 7 released last month,” an insider reportedly told the outlet. “The internal atmosphere is currently very bad.”

The report goes on to say that unspecific actions were taken against the head of Samsung MX as well as other employees in the company’s mobile division.

Samsung’s ‘Apple clones’Samsung was hit with a wave of criticism last month following its big annual Galaxy Unpacked event. Alongside its newest smartphones, the consumer electronics giant also announced two new products: the Galaxy Watch Ultra smartwatch and its new line of earbuds, the Galaxy Buds 3 series.

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However, the celebratory Galaxy Unpacked event quickly turned negative online as smartphone reviewers, tech commentators, and even Samsung fans noted the uninspired Apple-like designs of the smartwatch and earbuds.

“Today was a huge L for Samsung,” said Quinn Nelson of Snazzy Labs, a popular tech review channel on YouTube. “Watch Ultra is the most shameless copy of an Apple product in ages — and it’s hideous.”

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“To see Samsung just release a bunch of Apple clones is disheartening,” Apple Insider’s Andrew O’Hara said following the event. “It’s boring and a massive fail compared to where Samsung used to be.”

According to the Ajunews report, these criticisms were even heard among reporters who attended a media briefing held at the company’s flagship Samsung Store in Seoul. Reporters that attended “constantly talked about Samsung’s new devices looking exactly the same as Apple’s” according to the report.

Recently published reviews of Samsung’s newest products also can’t help but mention the Apple-like design.

“Samsung built an Apple Watch Ultra of its own” reads the headline of Bloomberg’s review. 

The Verge went with “If you can’t beat ’em, join ’em” for its own Galaxy Watch Ultra review, while noting how “disappointing” it was to see Samsung copy Apple in this way.

It’s very likely that the next iteration of Samsung’s Galaxy Ultra  smartwatch and wireless earbuds will look very different from the Apple clones that are out now. But, until then, Samsung is stuck with hearing the accusations that they copied one of their biggest competitors.