SBK Sponsors Hibernian FC; Boomerang Onboard Alisha Lehmann as Ambassador
Hibernian FC has announced a new partnership agreement with SBK, Smarketsâ sports betting arm. Under the deal, the teamâs athletes will brandish the operatorâs logo on their sleeves until the summer of 2026.
In addition to appearing on the playersâ jerseys, SBK will receive significant branding exposure at Easter Road, the Hibsâ home stadium, allowing it to reach even more soccer fans.
SBK was created in 2020 with the goal of redefining the sports betting experience and providing best-in-class odds to sports aficionados. A part of Smarkets, the brand is committed to promoting betting responsibly and only to players of legal age.
Murray Milligen, Hibernian FCâs commercial director, said that he is really pleased to have secured SBKâs backing for the next two years.
We look forward to working with them over the next two years in what is an important and exciting period in the Clubâs history.
Murray Milligen, commercial director, Hibernian FC
Adam Baylis, SBKâs marketing director, was likewise pleased with the deal, saying that it is âan honorâ to be associated with one of the biggest clubs in the Scottish Premiership.
We canât wait to bring SBKâs market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight!
Adam Baylis, marketing director, SBK
Boomerang Sportsbook Teams Up with Alisha Lehmann
In the meantime, Boomerang Sportsbook unveiled a groundbreaking partnership with Alisha Lehmann, one of the biggest names in womenâs soccer.
Lehamann, who competes for Juventus, is best known for her strong connection with fans, reflecting Boomerangâs own values. As a famous name in womenâs soccer, the athlete will help Boomerang boost its visibility and reach a larger community of soccer aficionados.
Ivan Kraynov, Boomerangâs co-founder, said that his team is delighted about the tie-up, calling it the next âlogical stepâ in the sportsbookâs strategy to tap into European sports.
Alishaâs commitment to excellence and her dynamic approach is a great fit for our brandâs vision of leading in sports and entertainment.
Ivan Kraynov, co-founder, Boomerang
Boomerang, for context, already an existing partnership with AC Milan, further highlighting its commitment to professional sports.
Lehmann was similarly enthusiastic about the collaboration and lauded Boomerang as a âsports-oriented brand that embodies energy, fun, and innovation.â
Boomerangâs approach to combining sports, gaming, and entertainment resonates deeply with me, and Iâll be eager to contribute to delivering positive and exhilarating experiences for customers.
Alisha Lehmann
Speaking of soccer deals, two leading soccer clubs, namely Crystal Palace and Nottingham Forest, were reportedly reprimanded over their sponsorship deal with Kaiyun Sports.