SHARC Urges Australia’s Gov to Crack Down on Gambling Ads

The Self Help Addiction Resource Centre (SHARC), an Australian gambling addiction charity, has urged the government to implement a blanket ban on gambling advertising. The call comes as the government considers a watered-down version of the said measure.

Australia has cemented itself as the highest gambling nation per capita in the world, with its players losing AUD 25.9 billion a year to gambling. In a letter to the government, SHARC’s chief executive officer, Clare Davies, this highlighted an urgent need for a blanket ban on ads.

The Australian government has long recognized the negative social impact of gambling but has refrained from implementing any drastic measures. However, after months of discussing a ban on ads, the government is finally considering taking action.

Unfortunately for the critics of the gambling sector, however, Australia is now considering a watered-down version of its initial proposal. Instead of a blanket ban, the government now plans to introduce a capping system that will limit the number of ads shown.

Under the proposed system, no more than two gambling ads will be aired every hour until 10 pm. Additionally, ads will be banned from airing during the hour before a sporting event, as well as during the event.

While the new measure seeks to appease both sides, many believe that it would do the contrary. According to some critics, a moderate approach will frustrate both sides as it will still hurt companies’ revenue and exposure without pleasing those who wish to see ads gone.

SHARC, in any case, surely hopes to see them gone.

SHARC Insists on a Blanket Ban
Davies noted that the cost of ads does not only hurt gamblers’ finances but also impacts their families and friends. To make matters worse, Davies added, some operators seem to be actively targeting children via tie-ups with athletes and celebrities that resonate with the Australian youth.

This echoes the arguments of parties that have previously claimed that too many ads risk teaching children to associate sports with betting.

In its letter, SHARC shared the findings of a study that shows the links between gambling and mental health problems, substance abuse, domestic violence, poverty and homelessness.

SHARC’s sentiments are being echoed by many politicians and other problem gambling and health organizations too.

However, one of the main arguments against a blanket ban on ads has been the potential negative impact on free-to-air media.