Simkhai Fall 2024 Menswear
The central dichotomy of Jonathan Simkhaiās new menswear line is East Coast/West Coast, but the styling of the lookbook suggests a sort of middle ground or āWeastcoastā look, where tailoring and streetwear intermingle. Suits are worn with tanks, and tailored tweed coats are teamed with a fine merino polo and made-in-LA jeans. Much attention has been placed on tactility because the designer has observed that his customer is more tuned in to the hand of the fabrics and āand less about the nuance and the design.ā It seems the young Hollywood types that are coming to Simkhai are looking for two types of comfort: the feel of fabric against the skin, and a general sense of ease. āThey want to wear something thatās dressy, but not necessarily a clean cut suit,ā said the designer. In his endeavor to āfind new ways to do evening for men, [which feels] more fluid,ā Simkhai proposed bigger and looser suit shapes based on a ā80s vintage find, a kind of new new money look.
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