SiriusXM to Launch a Dedicated Taylor Swift Channel, Channel 13 (Taylor’s Version)

Photo Credit: SiriusXM

SiriusXM announces a dedicated Taylor Swift channel, Channel 13 (Taylor’s Version), available April 7, 13 days ahead of the release of her latest album, The Tortured Poets Department.Taylor Swift’s limited engagement exclusive SiriusXM channel — Channel 13 (Taylor’s Version) — starts Sunday, April 7, through Monday, May 6. A destination for fans to hear Swift’s music from her 17-year career, Channel 13 (Taylor’s Version) will feature Eras Tour favorites, all (Taylor’s Versions), From the Vault tracks, live tracks, bonus content, and much more. The 13th day of the channel, April 19, coincides with the release of her highly anticipated new album, The Tortured Poets Department.

Channel 13 (Taylor’s Version) will be available to SiriusXM subscribers across North America in their cars on channel 13, and on the SiriusXM app, from April 7 through May 6. As a long supporter and champion of Taylor Swift and her music, the satellite radio company boasts that SiriusXM Hits 1 was the first pop station in North America to play Taylor Swift, dating back to June 7, 2007. Eligible customers can get their first three months of SiriusXM for free.“The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version),” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work.”

The release of Taylor’s exclusive SiriusXM channel comes hot on the heels of Forbes noting her entry into the ranks of celebrity billionaires on Tuesday, (April 2). Notably, the superstar became a billionaire solely from earnings from her music and touring — something no other musician has accomplished. Fans can listen to Taylor’s music on repeat for a month—it will be interesting to see if this promo drives new SiriusXM subscriptions among Taylor Swift fans.