SOFTSWISS strengthens strategy with new director appointment

SOFTSWISS has appointed Max Trafimovich as its new International Non-Executive Director.

In this role, Max will offer strategic guidance and independent advice on business matters.

Trafimovich has been with SOFTSWISS since 2013, beginning as a Business Development Manager and progressing through key leadership roles, including Sales and Marketing Director and, most recently, Chief Commercial Officer. He has been a driving force behind the company’s international growth, playing a vital role in market expansion and M&A activities, contributing significantly to SOFTSWISS’ ongoing success.

Ivan Montik, Founder of SOFTSWISS, mentioned:

Max’s deep understanding of our business and his brilliant business skills have been invaluable assets to SOFTSWISS. We are confident that in his new role as International Non-Executive Director, Max will continue to provide insightful guidance that will propel our company to new heights.

Max Trafimovich, International Non-Executive Director, added:

As SOFTSWISS continues moving forward with steadfast ambition, I’m excited to take on this new challenge. This role offers a unique opportunity to look at the business from a wider perspective – to spot patterns, connect the dots, and bring forward transformative ideas. I look forward to contributing to our long-term strategy in a more independent and cross-functional way.

Max’s appointment reflects SOFTSWISS’ ongoing focus on strengthening its leadership and boosting strategic decision-making as the company continues to grow in the ever-evolving iGaming space. He’ll be representing SOFTSWISS at the SiGMA Americas Summit, happening from April 7-10, 2025, at the Transamerica Expo Center in São Paulo, Brazil. Max will be on-site alongside a multi-departmental SOFTSWISS team, including Latin America’s Non-Executive Director Rubens Barrichello, who will join at Stand M85 and take the stage as a keynote speaker.