Taylor Swift Fans Think Her Latest Floral Dress Is an Anti-Reputation (TV) Easter Egg

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Taylor Swift is embracing florals for spring—and fans are reading into it.

On May 29, Swift stepped out in New York City wearing a black rose-patterned sundress by Dôen, marking her second floral look from the California-based brand in less than a week. Swift previously donned a white poppy-covered skirt and top set by Dôen for a Florida date night with Travis Kelce on May 24, pairing the airy spring look with a belted black Balmain shoulder bag.

This time she paired the same bag with black Louboutin heels and the Benoit dress in noir wild rose, which retails for $298 and is nearly sold out. You can see images of Swift here.

Miranda Priestly might not find florals particularly groundbreaking this time of year, but Taylor Swift fans know something she doesn’t. After all, Swift was using her wardrobe to forecast The Tortured Poets Department months before it was even announced—and some believe she’s doing the same thing right now. And no, they’re not connecting the looks to Reputation (Taylor’s Version) or the rerecording of her self-titled debut album.

Instead, many fans think she’s signaling TS12—her 12th studio album, nicknamed thusly before its name is revealed. In a TikTok video with more than 70,000 views and 10,000 likes, user @swiftieinkc suggested Swift may be tapping Dôen as as one of her “staple” brands for TS12, pointing to the fact that Swift wore a ton of Vivienne Westwood (accidentally referred to as Stella McCartney in the video, but corrected in the comments section) while actively promoting The Tortured Poets Department.

The TikTok post then highlighted other times Swift has worn Dôen—including her first-ever Chiefs game in 2023—seemingly insinuating the album will document the singer’s relationship with her NFL boyfriend. Other fans in her comments section seemed to agree, with one user writing, “TS12 is girly, pretty, natural hair. Happy and loved.”

Taylor Swift in a Doên tank top back in September 2023

Cooper Neill/Getty Images

It’s important to note that this video was posted moments before Swift revealed she’d repurchased her masters, which has fans questioning whether she’ll ever release her final two rerecordings. While announcing her latest acquisition, Swift herself said she hasn’t even recorded more than a quarter of Reputation (Taylor’s Version). “The Reputation album was so specific to that time in my life, and I kept hitting a stopping point when I tried to remake it,” she wrote in her letter to fans.

Swifties started discussing this news in the TikTok post about Swift’s Dôen dress, with one user writing, “Now that she said Rep tv isn’t next (not done yet), defffff TS12 is next!”

However, some argued the dress had another meaning. “She’s wearing all those colors because now she owns all her music. So happy for her!” one fan wrote, while another replied, “I think it’s because the dress has all the colors of the reclaimed albums 😭😭😭.”

Either way, fans are no longer expecting Reputation (Taylor’s Version) anytime soon (if ever). One fan joked, “Think… Dôen can unscramble to DONE. She’s DONE re-recording. (I’m joking).”

“I love the idea of ts12 BUT I need rep tv,” another fan wrote in the comments, to which @swiftieinkc replied, “Don’t hold your breath.”