Taylor Swift Launches ‘The Tortured Poets Department’ Target-Exclusive Preorder With Album Teaser

Swift posted a new photo and presumably a new lyric to promote the release.

Taylor Swift performs at Accor Stadium on Feb. 23, 2024 in Sydney, Australia.

Don Arnold/TAS24/Getty Images for TAS Rights Management

A Target-exclusive vinyl variant of Taylor Swift‘s The Tortured Poets Department album is now up for preorder.

Swift revealed the latest TTPD news on Sunday (April 14) with a photo of herself holding up the newly-unveiled product, one eye peeking through the record’s clear center.

“I wish I could un-recall how we almost had it all,” Swift wrote in identical posts on her Facebook, Instagram and X (formerly Twitter) accounts.

Explore

See latest videos, charts and news

The line, typed out in quotes, could be a lyric from the album that’s due in just days, on April 19. Swift has yet to unveil any music from the highly-anticipated project.

With Sunday’s post, Swift directed fans to preorder The Tortured Poets Department “on phantom clear vinyl” at Target.

Trending on Billboard

Available for preorder now at Target.com is the exclusive phantom clear vinyl, as well as collectible CD versions of all four previously-announced variations of the album (with either “The Manuscript,” “The Bolter,” “The Albatross” or “The Black Dog” as a bonus track). The CDs that can be ordered through Target include all 16 songs from the standard release of The Tortured Poets Department, plus one bonus track, in a single jewel case with unique front and back cover art, a 20-page booklet with song lyrics and photos, and one of four 10″ x 10″, double-sided posters.

Ahead of this week’s new album release, Swift was spotted with boyfriend Travis Kelce at weekend one of Coachella 2024 on Saturday. The couple was photographed amid the festival crowds supporting Swift’s friends Jack Antonoff (with his band Bleachers) and Ice Spice, both on the night’s performance lineup.

See Swift’s Target/The Tortured Poets Department announcement below.

Get weekly rundowns straight to your inbox