Tilting Point launches $150 million UA fund to help developers ‘maximize growth without sacrificing equity’
Mobile publisher Tilting Point has launched a $150 million user acquisition fund to help developers scale their games and apps.
The fund has been unveiled just six months after the company laid off 20 percent of its workforce in response to “tough” market conditions.
Tilting Point previously offered UA financing to studios in 2016 and claims its experience scaling over 200 titles across multiple platforms helped deliver “exponential growth” for its partners.
The company intends to serve as a “true financial and marketing partner” and will offer developers the backing they need to scale successfully without sacrificing their independence.
“The fund’s goal is to provide developers with the capital they need to fuel growth, without taking on the responsibilities or control associated with traditional publishing deals,” read a press release.
“Tilting Point does not interfere with the management of UA campaigns unless developers specifically request support, ensuring that they retain full autonomy over their marketing strategy and decisions while benefiting from the essential funding needed to drive success.”
Current partners for Tilting PointGame tech company Mythical Games and educational game developer Begin have already partnered with Tilting Point through the fund.
Tilting Point now hopes to attract other partners with the promise of “truly unlimited and flexible spending.”
“We were the first ever to build a UA fund like this, and its success then and now hinges on what we know is the secret sauce: truly unlimited and flexible spending, combined with the full control developers have over how much involvement they want from Tilting Point,” said chief business officer, Asi Burak.
“Investing in promising games has always been a key driver of our growth, and it’s how we’ve built some of our strongest partnerships.”
About the Author
News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
