Times Music Acquires Music Rights for Akshay Kumar’s Biggest Bollywood Movie ‘Sarfira’

Photo Credit: Junglee Music

Junglee Music, a division of Times Music, acquires the music rights for Akshay Kumar’s biggest Bollywood production, the much-anticipated Hindi film ‘Sarfira.’With a successful history of blockbuster collaborations with Bollywood actor Akshay Kumar, Junglee Music — a film music soundtrack division of Times Music — is poised for another superhit with the upcoming release of “Sarfira.” Hitting theaters worldwide on July 12, the film features a soundtrack chock full of renowned Indian singers like Shreya Ghoshal, Mika Singh, and Neeti Mohan. The film is produced by Abundantia Entertainment in association with 2D Entertainment.

“Sarfira,” the story of a common man who dares to dream big, promises an exhilarating cinematic experience, with a stellar cast featuring Akshay Kumar alongside Radhika Madan and the legendary Paresh Rawal. Directed by Sudha Kongara, a National Award-winning filmmaker with movies like “Soorarai Pottru,” (Tamil), “Irudhi Suttru,” (Tamil), and “Guru” (Telugu) to her credit, “Sarfira” (Hindi) is a highly anticipated Bollywood release.

“With ‘Sarfira,’ we have aimed to craft a musical marvel that not only entertains but also leaves a lasting impact on the viewers’ hearts,” says director Sudha Kongara. “The soundtrack is diverse and will connect with fans across segments.”

“We are thrilled to collaborate with Akshay Kumar and Abundantia Entertainment once again and are confident that the music of ‘Sarfira’ will captivate listeners, adding to the movie’s charm,” shared Mandar Thakur, CEO of Times Music/Junglee Music.

Speaking to the partnership with Junglee Music, Vikram Malhotra, founder and CEO of Abundantia Entertainment, stated, “With ‘Sarfira,’ we aim to deliver yet another entertaining and important film, and one with a soundtrack that is suited to capture the mood and emotion of our film. Partnering with Junglee Music will ensure that the music of ‘Sarfira’ reaches its rightful audience all over.”Based in Mumbai, Times Music is a leading music entertainment company encompassing a record label, music publishing, and talent management. Established in 1998, the company has become a full-stack music business powerhouse across South Asian genres and cultures.

As a joint venture between India’s The Times Group and US-based Primary Wave Music, Times Music’s library spans Bollywood, Indie, Pop, Rock, Regional, and Spiritual Music. With its two sub-labels, Junglee Music for film music OSTs, and “ffs.” for next-gen independent music, Times Music has become a major player in the Punjabi and South Indian music markets.

The company also exclusively represents major international music publishers in India and South Asia, including Warner Chappell Music, Peermusic, Wixen Music, CTM Publishing, and Cloud 9 Music Publishing.