Up to 70% off Tiktok-Viral Beauty ahead of Prime Day? Say Less

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PSA: Amazon’s early Prime Day Deals are officially live, which means you don’t have to wait until Prime Day kicks off on July 8 to start saving on must-have, internet-famous beauty finds.

If there’s a TikTok-viral product you’ve been wanting to try, now’s the perfect time to add it to your cart, since you can save up to 70% when you shop today.

You’ll find discounts on a Kylie Jenner-loved salmon DNA serum from Medicube and the $6 powder puffs Alix Earle swears by — both on sale now.

But hurry! These TikTok-approved gems are flying off the shelves, so jump on these deals before they vanish. Your beauty stash (and your wallet) will thank you.

E! reader-loved early Prime Day viral beauty deals

Pimoys 6 Pieces Powder Puff, $5.99Grace & Stella Under Eye Masks, $8 offAmika Normcore Signature Shampoo, 25% offBest Early Amazon Prime Day Deals on TikTok-Viral Beauty

Pimoys 6 Pieces Powder Puff
Used by TikTok queens like Alix Earle, you won’t believe how good these cheap powder puffs are.

They apply powder in a way that makes your makeup look blurred and flawless. They come in a set of six and have 16,600+ 5-star ratings on Amazon.

Grace & Stella Under Eye MasksFor a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using magical retinol.

It’s no wonder you’ll find it in every “Pack With Me” TikTok video.

Amika Normcore Signature ShampooYou can always count on Amika to deliver the best results in their shampoo line.

Just apply a palm-size amount to your hair, and coat from the root to tip for peak moisturizing results.

Medicube Zero Pore Pads 2.0Transform your skincare routine with these Kylie Jenner-approved exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.

I use these and love how they minimize texture, tighten my pores, and prevent pimples from getting worse.

Crest 3D Whitestrips Professional EffectsChrishell Stause shared, “I use Crest White Strips. I’m asked about this all the time. I don’t go and get them whitened. I have sensitive gums. I just use this. It works amazing. I do it at home. This works for me. I love it. It’s quick and easy.”

Medicube PDRN Pink Peptide Serum”My skin just feels glowy,” Kylie raved as she applied this serum, which brightens, firms, and restores for a natural glow.

Urban Decay All Nighter Waterproof Makeup Setting SprayKeep your makeup locked in place for up to 16 hours with Urban Decay’s All Nighter Setting Spray—because smudging, fading, and melting are so not the vibe. This waterproof, weightless mist keeps your look fresh and flawless, no matter where the night takes you.

Real Perfection Makeup Brush SetNot only is this brush set adorably pink, it also comes with every tool you need for applying, blending, and shading products. At less than $10, it’s a major steal.

Maybelline Instant Age Rewind Multi-Use ConcealerWith over 148.6K five-star ratings, shoppers love the coverage, functionality, and ease of application of this affordable drugstore concealer. Trust me, it never fails (it’s been a staple since my middle school days).

“Everyone uses this. This concealer is amazing. It’s so affordable and it gets the job done,” Gia Giudice said.

Kitsch Satin Hair Curler SetThis silky satin hair curler will give you amazing curls without the damage of heat tools. Pro tip: Wear it to bed and wake up with a flawless mane.

Revlon One-Step Volumizer Hair Dryer and StylerIf a Dyson is slightly out of your budget, this Revlon One Step volumizer delivers the same bouncy hair results beloved by 402.9K five-star reviewers.

Zkptops Spa Headband & Wristband SetUnless you’ve been living under a rock, you’ve seen BeautyTok girlies rock this puffy headband and wristband set in all their “Get Ready With Me” videos. Now you can have one for yourself at the low price of $7.98 this Big Spring Sale.

Starface Hydro-Stars Hydrocolloid Pimple PatchesMade with 100% hydrocolloid, these Starface pimple patches are fun and shrink any spots you have.

Revlon Oil-Absorbing Volcanic Face RollerGone are the days of needing to pack sheets of blotting papers in your bag thanks to Revlon’s Oil-Absorbing Volcanic Face Roller. The palm-sized product is made out of a volcanic stone that soaks up excess oil. Bonus: The ball feels both cooling and soothing on the skin as you rub it around your face. However, its most game-changing feature is the fact that it’s washable. Just unlock the ring, pull out the stone, gently cleanse it and let it air dry before locking it back in.

Samnyte Hair Wax StickSlicking back a ponytail has never been easier thanks to this best-selling hair wax stick, which tames flyaways and keeps hairstyles securely in place. As an added bonus, it’s infused with beeswax, vitamin E, avocado oil, and castor oil for an extra bit of hair care. No wonder it has 27,200+ 5-star Amazon ratings.

Melissa Gorga remarked, “I love those little pomade sticks. They work better than anything. I’ve tried everything under the sun.”

TYMO Hair Straightener BrushTikTok users couldn’t stop raving over this TYMO straightening brush thanks to its ability to deliver super straight hairstyle and a blowout look with a single pass.

Hero Cosmetics Mighty Patch Hydrocolloid Pimple PatchesWhen in doubt, always go for these trusty Mighty Patches. With over 148.9K five-star ratings, shoppers love how they don’t irritate skin and significantly reduce healing time for blemishes.

Bio-Oil Skincare Body OilWhen it came to improving the appearance of my scars and stretch marks, TikTok came through by recommending this Bio-Oil skincare body oil. It’s dermatologist-recommended and features a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

Heeta Scalp MassagerOnce you have your shampoo and conditioner set, massage it in with the help of this scalp massager to ease itchiness and soothe scalp stress. Choose your favorite color and snag it for less than $7.

Jergens Natural Glow + Firming Daily MoisturizerIf this Jergens self-tanning cream has no fans, I’m dead.

It’s and oldie but a goodie that I’ve been using for years. Not only does it create a bronzy glow over time, it also thoroughly hydrates for ultra moisturized skin.

Crave Naturals Glide Thru Detangling BrushIf this Jergens self-tanning cream has no fans, I’m dead.

It’s and oldie but a goodie that I’ve been using for years. Not only does it create a bronzy glow over time, it also thoroughly hydrates for ultra moisturized skin.

Want to get the best Early Amazon Prime Day Deals? Find out how you can get Amazon Prime for free!

What Is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.

When Is Amazon Prime Day 2025?
Amazon Prime Day will return from July 8th to 11th. The sale typically only lasts two days, however, this year it’s been extended to four days full of unbeatable deals.

What’s on Sale for Amazon Prime Day?
Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.

How Can I Find the Best Amazon Prime Day Deals?
Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. 

We’ve made it easy to shop all the best deals right away. See all the early Prime discounts you can snag right now:

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Shop must-have shoe deals, including designer dupes

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Shop the best home deals, including Dyson, Ninja, and more

Shop the best early Prime Day fashion deals

How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.