Veeze Never Had Time for Trends

The Detroit rapper discusses how he’s honed his creative process over the past few years and making his 2023 album, Ganger

Veeze and Rolling Stone’s Delisa Shannon at Lollapalooza.

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Veeze has never gone with trends. The singular Detroit rapper has always followed his instincts and, even when he was starting out, never felt any pressure to follow trends or hop on beats just because they were popular.

“I don’t follow trends, that’s just how I make music,” Veeze told Rolling Stone’s Delisa Shannon backstage at Lollapalooza. “It was totally the opposite. If things were going like this over, certain trends going on in the culture, I’mma go [this way]. It don’t matter.”

While Veeze has always gone his own way, he did admit he’s gotten more proactive in the studio over the past few years. Asked how his process has changed between 2019 and 2024, Veeze quipped, “Back then I used to be kinda lazy. But I love rapping… I’ve fallen deeper in love with the craft and want to be better than I was the last time.”

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Elsewhere, Veeze spoke about his 2023 album, Ganger, and what pushed him to ditch an earlier version of the record that didn’t feel right and overhaul it completely. “I like to feel like it’s a project, not just a list of songs,” he said. “But I gotta get that feeling. I gotta rap that feeling… Each song was a different thing — a different mood, different vibe, different environment. But it is important, to me, to [get] to the point where it feels good, and I know my fans are gonna feel the same way.”

Veeze also shouted a litany of his favorite rappers, his friendship with Sexyy Red, and the other things he’d add to his political platform, along with the indomitable policy position: Make hating illegal.

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