Warriors’ Stephen Curry Files Trademark For Viral ‘Nuit. Nuit.’ Phrase After Olympics

Paul KasabianFeatured Columnist IIAugust 20, 2024

Aytac Unal/Anadolu via Getty Images

Stephen Curry used his “night, night” celebration after hitting the last of four three-pointers in the final three minutes of Team USA men’s basketball’s 98-87 win over host country France in the Summer Olympics.

USA Basketball @usabasketballTHE GOLDEN DAGGER

🇺🇸 #USABMNT
pic.twitter.com/umLL4fI4ff

Now, Curry has filed trademark applications in Europe and the United States for “nuit, nuit,” or “night, night” in French.

Trademark attorney Josh Gerben, founder of Gerben IP, broke the news and provided more context:

Josh Gerben @JoshGerbenSteph Curry has filed trademark applications in the EU and US to protect:

“NUIT. NUIT.”

The filings, made in the past several days, come after Fanatics released a shirt with Curry’s picture and the words “NUIT NUIT” appearing under it.#teamusa #usabasketball #stephencurry pic.twitter.com/HbRR4KX2Ky

“Steph Curry’s corporation, SC30, has filed to trademark the phrase “Nuit. Nuit,” which he and his team cleverly rolled out after Curry helped Team USA down France in the mens basketball gold-medal game during the Paris Olympics earlier this month.

“Curry filed to trademark the phrase in Europe on Aug. 14 and in the United States on Aug. 19.

“The U.S. filing says there is an intent to use the phrase on all apparel. Curry will be helped by the fact he is the first to file for the phrase and won’t have to wait in line behind someone else.”

Curry was seen wearing a “Nuit, Nuit” hoodie soon after the iconic three, in which he hit a looping three over both Nicolas Batum and Evan Fournier.

Art director and designer Mike Fogg, who designed the hoodie, offered more insight, noting how this story originated back in June even.

Mike Fogg @MikeFogg24″NUIT. NUIT.”

It feels impossible to describe this one. Back in June, I had an incredible opportunity to create a few custom clothing designs for @StephenCurry30 for this year’s Paris Olympics, a dream.

“Nuit Nuit” was born.⁰⁰In English, it’s Night Night. In French, It’s… pic.twitter.com/6iiUGDovdA

Fogg told cllct it was “a one-off design, and program that wasn’t meant to hit retail. But then came the bootleggers and the official Team USA licensees such as Fanatics using it on merch.”

It’s completely understandable, of course, for SC30 to file trademarks on the phrase. But for now, Curry can revel in the legendary moment as the four-time NBA champion looks forward to his 16th pro season.