William Hill become headline sponsor at Dundalk Stadium
William Hill are the new headline sponsor at Dundalk Stadium for all horse racing fixtures between 27th September and 11th April, both Wednesdays and Fridays.
This will see William Hill as the title sponsor of this Fridayâs Listed Diamond Stakes as well as the Group 3 Mercury Stakes, won in the past by the likes of Take Cover and Caspian Prince, on Friday 25th October.
A total of 37 fixtures between September and April will see William Hill signage displayed across the track, including on the starting stalls and the winning post.
The agreement coincides with the leading bookmaker taking over sponsorship of Racing TVâs The Friday Club, which will feature a host of William Hill ambassadors alongside the Racing TV team, including Fran Berry and Kevin OâRyan on track from Friday 27th September.
Andrew McCleave, Head of Marketing (Ireland), said:
Weâre delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, weâre proud to have offered more top prices on horse racing than other major bookmakers, as we have done in June, July and August, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers across all our William Hill race meetings whilst also supporting the beating heart of Irish racing. Weâre also extremely excited to announce our sponsorship of Racing TVâs The Friday Club. The show has become essential Friday night viewing for all racing fans and acts as the perfect companion to the action on the Polytrack, and weâre looking forward to involving our ambassadors on screen this season.
Lisa OâConnor, Sales and Marketing Manager, at Dundalk Stadium, added:
Weâre excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers. Weâre confident that William Hillâs support will enhance the excitement and atmosphere at Dundalk Stadium. We would like to thank William Hill for their support, not only of our racecourse, but of Irish Racing itself.
