X is Experimenting with New Options to Sort Post Replies

This could be something, or not.

X is currently testing a new option that would enable you to sort the replies on any post in the app by time, engagement, or ā€œTrendingā€.

As you can see in this example, shared by X News Daily, the new options will provide new ways to display replies to X posts, which could make it easier to find the most interesting, or more recent responses to any update in-stream.

Replies have become a bigger focus for X of late, because of its Creator Ad Revenue Share program, which sees verified X creators who are approved for the initiative get paid a percentage of the ad income for promotions that are displayed within the replies to their posts.

Thatā€™s put more focus on driving replies as a posting strategy, and as such, it makes sense for X to add in more ways to hone in on this element, and help creators better understand whatā€™s likely to trigger response.

Itā€™ll also help users stay up to date with conversations, by sorting replies by ā€œRecentā€ on popular comments, though how X will look to define ā€œTrendingā€ in this context is not clear.

Maybe thatā€™ll be responses from higher profile users, or replies that themselves have triggered the most replies.

Either way, it could be another consideration for X engagement, and another way for creators to better understand what prompts users to share their thoughts.

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