Yggdrasil strikes major UK deal with the Rank Group

Yggdrasil has partnered with one of the UK’s most prominent operators, the Rank Group, taking its extensive slot content to some of the market’s biggest brands.

With names including Grosvenor Casinos and Mecca Bingo in its stable, the deal with Rank sees Yggdrasil significantly expand the reach of its diverse game library.

UK customers of Rank’s brands can now enjoy recent core releases such as Max Elements GigaBlox and Trickstar Spins,alongside legacy titles, including Valley of the Dead, Golden Fish Tank and the Vikings series.

The offering also includes content from its YGG Masters studio partners, such as King Power and Shark Bait.

The varied catalogue of core and partner titles is further enhanced by Yggdrasil’s signature Game Engagement Mechanics (GEMs) like MultiMax and DoubleMax, which can now be enjoyed by even more players in Europe’s largest iGaming market.

The Rank partnership follows a recent surge in UK growth for Yggdrasil, with a number of deals signed with leading operator brands as the provider maintains its strong start to 2025.

Jose Simon, Chief Commercial Officer at Yggdrasil, said:

In any market, large or small, success is often influenced by the partners you choose to collaborate with. The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership. 

Nolan Frendo, Casino Games Manager at Rank, added:

Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players. Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.