YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks
YouTube adding even more analytics tools, providing additional avenues to compare your content performance, while itâs also rolling out a new channel display customization option, as well as streamlined pre-upload checks.
First off, YouTubeâs adding audience segments into its âAudience Retentionâ report, which will enable channel managers to compare viewer engagement for different audience groups.
As you can see in this example, now, youâll be able to compare, say, âNewâ and âReturningâ viewers and how theyâre engaging with your content, which will give you more ways to refine your approach based on each group.
Youâll also be able to see âSubscribedâ versus âNon-subscribedâ viewer retention, which could be helpful in understanding whatâs driving subscriber growth.
Itâs the latest in YouTubeâs ever-advancing analytics suite, to which itâs already announced several key additions in the first three months of this year.
YouTube says that itâs rolling out the feature from this week. Itâll be available in YouTube Studio analytics within the âAdvancedâ mode.
On another front, YouTubeâs also making its âFor Youâ shelf on channels customizable, which will enable you to add or remove videos from the display, specify what videos you want to be shown, reposition the display, etc.
The âFor Youâ listing displays the content from your channel thatâs likely to be of most interest to each visitor, but by managing which videos it can choose from, that could be another way to guide viewers towards more specific content and content types.
That does come with some risk, in that users may not be shown the most engaging post, but itâs another consideration for channel management.
Finally, YouTubeâs also looking to improve its video pre-check process, by consolidating all pre-check notifications to the central notification settings.
As per YouTube:
âMonetizing creators who upload a video can be notified when their pre-check is complete. To do this, visit Studio mobile, tap your profile picture, tap âSettingsâ, tap âPush Notificationsâ, and select the âPolicyâ toggle button. Now, you can step away, and when the pre-check process is complete, youâll be notified via Studio.â
Thatâll make it easier to manage the upload process, and ensure your videos are eligible for monetization.
Itâs another set of helpful updates for YouTube creators, which will make it easier to maximize your content performance.
You can learn more about YouTubeâs latest updates here.
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