25 Target Beauty Items So Good, You’ll Find Yourself Using Them On The Daily

9.

A Loops sheet mask created with innovative hydrogel technology so it adheres to your skin while it works its magic. I’ve used a ton of Loops face masks over the years, and I love that they’re split into top and bottom halves so you can really fit them to your face. This is one of my favorites because I actually see a massive difference after I use it — the combo of plant-based oils (like macadamia nut and jojoba), bakuchiol, ceramides, and niacinamide work to restore, tone, plump, and hydrate skin. Ooooh la la.

21.

A Maybelline concealer stick you dot on with the sponge-tip applicator and build to reduce the look of dark circles, redness, and dullness. I’m going to admit something a little scandalous to you — a friend of mine left hers on my vanity years ago, and I, um, never gave it back. Because I used it once and immediately fell deeply, madly, passionately in love. I’ve since bought her a new one and continued to buy it for myself because it’s just. that. good.

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Jamie Sanders has been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods. Over the past two decades, you may have also spotted her work in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider. When she’s not working, she loves traveling, searching for the best espresso martinis and fries in Los Angeles, watching Cavs basketball, racking up reading days on her Kindle, or painting her nails with her collection of 300+ nail polishes.